Digital Marketing Benchmarks for Independent Hospice and Home Health Agencies
TL;DR: Independent hospice and home health agencies spend an average of 1–2% of revenue on marketing — roughly half of what the SBA recommends for small busines...
Read guideHow to Evaluate a Healthcare Marketing Agency (Without Getting Burned)
TL;DR: Most "healthcare marketing agencies" targeting hospice and home health agencies are generalists who've added a hospice page to their website. T...
Read guideThe Post-Acute Owner's Guide to Google Reviews: HIPAA-Safe Methods Only
TL;DR: Google reviews are the single most visible trust signal for hospice and home health agencies — 84% of patients check online reviews before choosing a pro...
Read guideHow Families Actually Search for "[Your City] Hospice Care" — And What That Means for Your Agency
TL;DR: The person searching "hospice care in [city]" is almost never the patient. It's a family member — often in crisis, often at 2 AM, often from a...
Read guideGoogle Business Profile for Hospice and Home Health: The Complete Setup Guide
TL;DR: Your Google Business Profile is the single most important free tool for getting your hospice or home health agency found by families and discharge planne...
Read guideLocal SEO for Post-Acute Providers: Why Your Competitor Shows Up and You Don't
TL;DR: Local SEO is the reason one hospice agency in your metro appears in the Google map pack for every relevant search while another — with better clinical ou...
Read guideWhat Discharge Planners Actually Evaluate Before Referring in 2026
TL;DR: Discharge planners evaluate providers on response time, digital presence, quality scores, geographic coverage, and verified contact information — not jus...
Read guideWhy Your Hospice Agency Doesn't Show Up on Google (and How to Fix It)
TL;DR: If families in your service area search "hospice near me" and your agency doesn't appear, you're losing referrals to competitors who may not pr...
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